This is The SWOT analysis of Maybelline. MAYBELLINE brand portfolio, its brand positioning statement and reason why. Define the competitive approach for the brand and focus on creating a strong identity, along with a … maybelline.co.in Competitive Analysis, Marketing Mix and Traffic - Alexa Lipstick Market Competitive Landscape. Develop and implement a mid-term international marketing strategy (2 years) for MAYBELLINE perfume. Maybelline New York was created in 1991, the brand was make "it" accessible to women everywhere … S-T Strategies: In these strategies the methods to utilise the strengths are clarified so that the threats of a company can be reduced. The products manufactured are pretty good in quality and comparatively inexpensive than other competitive brands. W-T Strategies: A company has to establish a defensive plan which can prevent the threats to a company that can be the weaknesses of a company. The business level strategies are based on the porter’s five forces model of assessing the market. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Until now, 2014, almost every cosmetics brand in Vietnam has its own range of BB Cream. strategies and development of competitive advantages (Bowman & Ambrosini, 2007). What marketing strategies does Maybelline use? Branding Maybelline New York, the world's n1 cosmetics brand, provides quality and innovati on with a modern New York feel at an accessible price point. Introduction “Maybelline New York” is a mass cosmetic market brand, owned by the well-known French corporation “The L’Oreal Group”. the field and started to share the market with Maybelline. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Maybelline. Maybelline New York has a strong brand.Maybelline New York has a brand remain a modern.Maybelline New York was interested in part of cosmetic . Being one of the main brand leaders in mass cosmetics category, “Maybelline” has been represented in over 120 countries since 2008. In the recent past, players in the lipstick market have particularly focused on partnership and facility expansion to expand their customer base and increase their growth opportunities. Maybelline Target Market Essay Sample: Consumer Behaviour Report . Competitive advantage in the Marketing strategy of L’Oréal – 1.Diversity in the company: The Company has always believed in diversity and Universalisation operating with 34 brands with the workforce of 89300 from 158 nationalities supporting the company in more than 150 countries globally. Henceforth, it can be said that the brand justifiably aligns with its positioning strategies.Market share: Maybelline possesses a market share of 12%. The Maybelline cosmetics company applies the business level strategies to maintain market dominance and to help in growing the brand. Vrio analysis for Maybelline case study identified the four main attributes which helps the organization to gain a competitive advantages. Maybelline has a history that dates back to the year 1912 & it has been in the business for more than a hundred years now. This market has become highly competitive. In the mass market, there are three main players: Ponds (Unilever), Essance (LG), MBL (L’Oréal) and lots of Korean and unbranded products. The brand caters to a large group of consumers across 90 countries in the world. Now the SWOT for Benefit Cosmetics and Revlon is going to be analysed. Maybelline LLC more popularly called Maybelline New York is a cosmetics company based out of the USA and a subsidiary of the French cosmetics major Loreal. 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