This creates opportunities for new products and product improvements in terms of marketing and production. Clearly, people are able to understand what kind of actions can be regarded as unethical. The Coca Cola Company aims to be a low cost leader, which will increase unit sales and gain buyer loyalty. Schulman, M. (2006). Sociological analyzes the ways in which changes in society affect the organization such as changing in lifestyles and attitudes of the market. It can also be beneficial to introduce and mention certain rewards for exceptional acts that can encourage employees to become more responsible in many respects. The company focuses on the quality of products and customers’ satisfaction that are regarded as some of the most important criteria of effective performance. This will improve the image of the company and will make the employees more committed. The company’s unique expertise in traditional marketing and advertising as well as the effective integration of digital an… It is necessary to note that the ‘right’ structure can be interpreted differently, but the company in question seems to have chosen the right structure as its operations are effective, and its growth is stable. Every successful study should have specified and well-defined objectives.A careful statement of the objective helps in preparing a well-decorated report facilitating others to take a decision on it. Throughout the years Coca-Cola and partners have put strategies in place in defining their 2020 vision in the growing world of refreshments. The specific objectives of the study are to have knowledge about- 1. The company’s strategic goals include further global expansion, the focus on building the strongest beverage brands, productivity enhancement, and simplification of the structure (Coca-Cola leaders: Q3 results show strategic plan is on track, 2015). Culture Coca-Cola inclusive workplace culture consists of seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. The threats of substitutes would be high when: the product that the company is offering does not provide any real benefits compared to the other products, customers have little loyalty, the cost of switching and replacing the product is low, and the substitute product offers an attractive price performance trade off to the industry products. Our central promise at The Coca-Cola Company is to refresh the world in mind. A strategic assessment of Coca-Cola, one of the world's leading food and beverage companies, provides significant competitor information, analysis, and insight… Coca Cola Company. Nevertheless, there are various gaps as regards the ethical aspect of the business. Coca-Cola is pleased with its growth, having delivered terrific results again in the second quarter.The beverage company performed well in a sluggish global economy. According to the data of the Coca Cola Company, all of the facilities are strictly monitored according to the environmental laws imposed by the government. As regards the organizational structure, the company should make it available online. It is possible to pay more attention to each group’s leadership. To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates. 5). In this sense, the budget and the variance analysis are required for the strategy, as they are necessary to obtain whatever goals the Coca-Cola Company hopes to achieve (Pearce et al., 2000). Suppliers are powerful when a few suppliers dominate the market rather than an incomplete source of supply where there is no substitute for that particular input. Change in social concerns, attitudes, and lifestyles are important trends. Therefore, it is very important for the company to communicate its differentiation to its customers. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The company’s mission statement states that the company aims to: 1. refresh the world, 2. inspire moments of optimism and happiness and 3. The major factors that allow CCA to achieve superior efficiency, quality, innovation and responsiveness to customers reflect their possession of competencies, capabilities and resources necessary to outperform its rivals. The Ansoff method is a strategic planning and marketing tool linking a businesses’ marketing strategy to its generic strategic direction. The company’s activities suggest that it is committed to becoming a transparent organization that employs people ready to act ethically in all respects. I have attached to SWOT I have built. To lead competitive advantage a company can either perform functional activities: Three generic strategies identified by Michael Porter such as cost leadership, differentiation and focus. The bargaining power of suppliers in soft drink industry is considered strong. High competitive pressure influences price. The adherence to principle ethical norms in business operations has enabled the organization to retain its leading position in the market. Coca-Cola uniquely designs its marketing strategy, which gives a boost and gives broad global recognition. At the same time, there is little information on the exact structure of the company. This could in turn lower transaction costs and unreliability. The company has a total control in cost pressure, so the cost pressure is low. The explanations provided should be reconsidered. The company’s mission statement states that the company aims to: In order to put the company’s mission into perspective, the organization conducts their business in a unique fashion and is quite distinguished from its competitors. Cookies Policy, Coca-Cola Company: Strategy Implementation and Controls, Apple Inc.'s Sustainability and Improvement Areas, The Nike Brand Success and Phil Night's Leadership, Talent management: Issues of focus and fit, European and North American Freight Systems, Spotify and South Korean International Market, King Company’s Management Training Evaluation, Yas Entertainment Island’s Strategic Group Map, Bancolombia, Conavi, Corfinsura Merger’s Cultural Issues. Intensity of rivalry is related to the number of competitors, rate of industry growth, product or service characteristics, amount of fixed costs, the capacity, height of exit barriers and diversity of rivals. Create value and make a difference in the place that we all live in. The company itself is more involved in the marketing activities such as print and television advertising, retail store displays as well as contests and package designs. As Coca Cola is the dominant player in vending machines in public areas, it is able to create a strong presence for the Coca-Cola brand in public places through its numerous vending machines (Euromonitor International, 2008). It has mainly been doing this because of the regional and cultural differences that exist between the various regions in the world. Employees, as well as customers, cannot form a clear understanding of the organizational culture due to obscure and unrealistic values. On the other hand, Coca-Cola also gained profit by going into joint ventures with other companies. It also provides the promotional benefits to CCA by creating a strong presence for the Coca-Cola brand in public places (Euromonitor International, 2008). The differentiation strategy is being used by the Coca Cola, which they spends large amount of money to advertise for differentiating and creating a unique image for their products. Referring to the SWOT analysis matrix above, we can see that the key competencies or unique strengths that allow CCA to achieve competitive advantage include, strong brand image, strong franchising business model and a diversified product range. Coca-Cola is working to be a more responsible global citizen by sustainably sourcing agricultural ingredients, reducing its carbon footprint, recovering and recycling bottles and cans, and improving its water-use efficiency. We use cookies to give you the best experience possible. Vertical integration is the process of combining several steps in the distribution chain either the inputs or outputs of the organizational controls. The report contains a brief introduction of the Coca-Cola Company and a detailed view of the company management. So coca- cola Company’s main strategic mission, vision and objectives are to refresh the world, to inspire moments of optimism and happiness, to create value and make difference similarly vision take place within people, known as quality beverage brand, anticipate and satisfy consumer’s needs. If we were to observe erosion in Coca Cola’s market share, this would suggest that other firms are successfully convincing consumers that the perceived quality of their products is higher than Coca-Cola. The utilization of the supply chain-remodeling program “Project Jupiter” also enables CCA to improve physical distribution capability, hence lowering distribution and transport costs. How the company is able to ... goals in order to expand the business. To know about the strategic management issues of multinational companies 2. Rather than going through direct marketing programs and traditional channels to the consumers, Coca-Cola utilizes various bottling partners in order to focus more on beverage creation and marketing. Coca Cola was founded by Dr. John Pemberton, a pharmacist from Atlanta, Georgia in May, 1886. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. However, the soft drinks sector in Australia appears to start approaching its maturity phase. It involves creating and delivering products with features or attributes that customer’s value (Hill, Jones, Galvin and Haidar, 2007 p 96). The bottling partners on the other hand, comprise of many different entities. Firstly, Coca-Cola … In this case, Coca-Cola started Coca-Cola Enterprises (CCE) and positioned it as an independent bottling subsidiary of Coca-Cola. 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